Name Mike Willig

Job role Creative Director

How long have you been with 438? 7 years

Where were you before 438? TBWA

Which clients do you work on currently? WTW, Isuzu, Subaru, Element, Williams

Hobbies? Paragliding, walking, DIY, making beer

What’s your favourite piece of work you’ve done at 438 and why?
A campaign for Willis Towers Watson where we used aerial imagery of natural and man made structures that are in the shape of a number ‘1’. Find out more here. 

What is the best piece of advice you have been given?
It’s not what you say, it’s the way you say it. (My Mum).

Who has inspired you most in your career?
Not so much one person but more an ethos: I worked for a big agency, who’s management treated staff like family. That attitude has been key to the way I like to behave to, and with, the people I work with.

What’s on your desk at work?
Lots of junk: A Captain Scarlet figure, a Monsters Inc figure (Mike), lots and lots of coloured pens – and to have with my morning coffee – a jar of cinnamon and a bar of posh 70% chocolate.

What was the last book you read?
Always got a few on the go but currently; A book of speeches, one on the Apollo programme, The God Delusion by Richard Dawkins and a Sci-Fi story by Alastair Reynolds.

What is your favourite holiday destination?
Italy! Culture, scenery, history, people, food, wine, weather, easy to get to – what’s not to like?

What’s your favourite pub and why?
Anywhere that serves decent, real beer but if I have to name one it’d be the Packhorse Inn, in Little Longthorne near Bakewell, Derbyshire. A proper, real pub.

If you could meet one famous person – past or present – who would it be?
Carl Sagan. A truly inspirational scientist, teacher and writer who – amongst other things – taught me that thinking for yourself is everything.

How do you relax?
I never relax (I get bored).

How do you maintain a work/life balance?
Sensible split of work and life, ie don’t take your work home with you.

Tell us one thing about yourself that no one else knows.
Everyone I know gets told about my Paragliding sport, but for those I haven’t yet bored; I’ve been paragliding for over 20 years and have flown many times in the high Alps. To be 3,500 metres in the sky for hours over mountain peaks and glaciers is awe inspiring, truly surreal and impossible to describe properly.


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