September has been a key date in the automotive retail calendar for many years now, but this year it’s doubly so. It doesn’t just signal the introduction of the new 71  registration, but it also heralds the arrival of a new number plate standard. From September 2021, all new number plates will be manufactured from a tougher material that is more resilient than its predecessors (the downside is they’ll also show up better on ANPR cameras, so driver beware and drive responsibly!).

So how do you think your 71 plate sales campaign will perform? Will it be resilient enough to cut through help you meet your targets?

The shine may have been taken off the prestige of owning the latest registration slightly in recent years, but there’s still demand out there. Especially with all the developments in automotive manufacturing right now and the push towards electrification and the interest and pent up demand that is creating among new car buyers.

The shine may have been taken off the prestige of owning the latest registration slightly in recent years, but there’s still demand out there. Especially with all the developments in automotive manufacturing right now and the push towards electrification and the interest and pent up demand that is creating among new car buyers.

Here at 438, we live and breathe automotive dealer marketing. It’s in our DNA. We’re in the business of delivering automotive marketing solutions that actually drive business and deliver results. We’ve run more successful new registration campaigns than you’ve had hot dinners, and we’re ready to do the same for you.

Here at 438, we live and breathe automotive dealer marketing. It’s in our DNA. We’re in the business of delivering automotive marketing solutions that actually drive business and deliver results. We’ve run more successful new registration campaigns than you’ve had hot dinners, and we’re ready to do the same for you.

Simply put, we’re only interested in producing work that works®. Insightful creative that connects with potential buyers. Social campaigns that drive following and engagement. Email marketing that delivers response rates up to 3 times higher than the industry average. And if that’s not all, should you be running a sales event any time soon, we can offer a state-of-the-art event management system that will help you manage and track appointments from initial contact right through to the final sale.

So, what are you waiting for? Let 438 be the spark that will ignite your 71 Plate sales drive. Contact stuart.royle@438marketing.com today.