A Marvel-lous collaboration

Sometimes a project comes along that is truly out-of-this-world, and we were delighted to work with Isuzu UK on their collaboration with Marvel Studios’ ‘Guardians of the Galaxy Vol. 3’, the third instalment of the action-adventure series.

In the film, our beloved band of misfits is settling into life on Knowhere. But it isn’t long before their lives are upended by the echoes of Rocket’s turbulent past. Peter Quill, still reeling from the loss of Gamora, must rally his team on a dangerous mission to save Rocket’s life—a mission that, if not completed successfully, could quite possibly lead to the end of the Guardians as we know them.

It was this feeling of adventure that we wanted to leverage to further propel Isuzu’s appeal into the lifestyle pick-up market. As a result, the campaign showcases the New-Look Isuzu D-Max using various images, most of which display the pick-up in a cosmic setting to align with the space element of the film. Additionally, some of the images show the Isuzu D-Max parallel to the star-studded cast of heroes with taglines including ‘The Adventure Continues’ and ‘Ready for an Action-Packed Journey’.

In short, it was an amazing experience to work with our client on such a globally beloved franchise, and we were thrilled to have the opportunity to showcase the New-Look Isuzu D-Max in such a fun and innovative way.