Now bring on 2021!
As an automotive marketer, to say that 2020 has been a challenging year would be a bit of an understatement! Business has been hit hard. Sales are down. In many cases, profits are non-existent. No doubt, so too is your marketing budget as a result.
So, as we move into 2021, what can you expect as you try to navigate ‘the new normal’ and get your business back on track and where you need it to be? Sadly, more of those budget pressures! Now, more than ever, the mantra of ‘doing more with less’ has never been such an important part of daily business life; and the need to re-evaluate all of your marketing activities and costs has never been so important to make sure you’re getting absolute value for money.
What better place to start than with your current marketing partner? Your agency can be one of the biggest costs you will face across the year. The creative product delivered to you may look good, but is it work that delivers results and, more importantly, is your agency delivering added value?
The traditional agency model was already under pressure before the start of the pandemic, but now even more so. Large agency offices lie empty as staff work from home, but clients are still paying towards those expensive building overheads as part of their fee, just as they are paying for the staff resources, many of whom may never even touch their business.
The large, multi-national agencies, with their holding companies and executive boards that demand high annual dividends have become cumbersome and, when it comes to delivering work quickly, often have the maneuverability of a super tanker.
At a time like this, what you really need is an agency partner that can offer unparalleled levels of expertise within the automotive market along with a highly effective creative product that delivers results, all done quickly at an affordable and manageable cost that will help set your business back on the road to profitability.
At 438 Marketing, we’re an agile team of automotive experts who transform brands, grow business, add value and deliver results. We live and breathe automotive. It’s in our DNA. Our specialist team has almost 200 years collective automotive industry experience gained through working on some of the world’s leading and most iconic automotive brands.
We’ve plied our trade on a global scale in some of the world’s biggest agencies, and now we’re on a mission to deliver those same high standards of service, expertise and creativity to automotive businesses nationwide. And because we are a boutique agency, we don’t come with the heavy price tag of a larger agency. We’re lean and we’re mean, and we’re in the business of delivering automotive marketing solutions that actually drive business. Don’t let your journey to an altogether stronger and more manageable 2021 be long and painful. Check out some of our results-driven work here.
Better still, take a test drive and see what 438 can do for your business.