Roses are red, violets are blue… here’s some Instagram inspo we’ve picked out for you!
#1 GO PRO SHARING LIFE THROUGH A LENS.
What better way to show off your product than by sharing how people use it?
GoPro’s account is packed full of pictures and videos taken by real-life customers. It’s a source of inspiration for any budding photographer. Authentic, user-generated content works so well to drive consideration and purchase. We definitely want one anyway…
#2 BEN & JERRY’S TAKING DECISIVE ACTION.
Cookie Dough is the one for me! Well, if you didn’t know already, Ben & Jerry’s is fast becoming just as well-known for its social activism as it’s infamous ice cream, and it’s Instagram channel really highlights this. It’s rare for brands to speak up so confidently, in fear of alienating consumers, however calling on its 1.5 million following, Ben & Jerry’s show no fear. Their admirable, up-front approach makes them one of the most engaging brands to follow on the platform. We love a brand that challenges the norm.
#3 UNDENIABLY TIFFANY & CO.
Tiffany & Co. is a brilliant example of how heritage brands can use Instagram to evolve their brand image to reach a completely new customer base. Tiffany & Co leverage their existing signature “Tiffany Blue” to aid recall and brand association, while at the same time introducing a new dimension of playfulness and personality through Instagram lives, influencer marketing and a well-designed grid that still identifies as Tiffany & Co, but with a fresh style. In doing this, Tiffany posts now generate 11 times more interactions with their brand, than any other competitor.”
#4 FROM THE SCREEN TO YOUR FRONT ROOM. HABITAT.
As Instagram is a virtual platform, it’s a good idea to put a heavy focus on imagery and Habitat, a furniture retailer, certainly does that with some seriously beautiful photography. The grid shows off their products both in lifestyle contexts that help you imagine the pieces in your home, as well as more aspirational and inspirational design ideas. But that doesn’t end at the grid, their story highlights are beautifully branded, adding to their profile’s overall brand strength. Their stories include beautiful home tours (complete with swipe up links to the individual pieces) and vertical how-to videos.
#5 WELL AT LEAST WE CAN DREAM. AWAY.
Rather than focus on product placement features in their marketing, Away has grown out of their desire and shifted the focus. Instead, they use their Instagram to talk about the experiences that a suitcase can enable. Let’s be honest – 2020 wasn’t the best year for travel. But Away continued to engage their audiences of travel enthusiasts by embracing themes of wanderlust and a bit of good, old-fashioned humour at the current state of the travel industry.
#6 PRODUCT PLACEMENT. SERGE DENIMES.
Serge Denimes is a popular male-owned jewellery brand. Their feed is creative and aesthetically pleasing, but what really stands out is the brand’s emphasis on Instagram’s shopping features. Serge Denimes tags every available product on nearly every photo they share on Instagram. This makes it incredibly easy for their followers to see something they like and buy instantly. Not only that, but if you tag a product multiple times, users can click on the product in a photo which then shares access to every photo that product is in so they can see it in use in many different ways.