Changing our own brand positioning and making it matter

Every organisation experiences change. It’s what typically propells work at a brand, advertising, and communication level. We not only recognised this at 438, but embedded this whole philosophy into our agency mindset – making it our mission to make this change – whatever it might be – matter for brands all over the world.

A natural evolution of ‘work that works’, Making Change MatterTM makes 438’s brand positioning even stronger. Making it clear that the work we do for our clients is meaningful, ownable, and memorable. Driven by purpose so it lands with real impact. And to launch it, we developed a whole new suite of branded assets, including everything from a new website to branded internal and external comms templates. We’ve also been shouting out about it on social media, and most recently a promotional video we produced ourselves. Positioning 438 as the Making Change Matter agency, with people at the centre of it all.

We Make Change Matter