Different scents for different gents…


How’s this for a brand re-launch…?  (It’s bloody funny too)


  • On day 1 the campaign received almost 6 million views
    (that’s more than Obama’s victory speech)
  • On day 2 old spice had 8 of the 11 most popular videos online
  • On day 3 the campaign had reached over 20 million views
  • After the first week old spice had over 40 million views
  • Facebook fan interaction was up 800%
  • The old spice YouTube channel became the all time most viewed channel (amazing)
  • The campain has generated 1.4 billion impressions since launching the ads 6 months ago
  • Old spice is now the #1 body wash brand for men.