How’s this for a brand re-launch…? (It’s bloody funny too)
http://www.youtube.com/user/OldSpice
- On day 1 the campaign received almost 6 million views
(that’s more than Obama’s victory speech) - On day 2 old spice had 8 of the 11 most popular videos online
- On day 3 the campaign had reached over 20 million views
- After the first week old spice had over 40 million views
- Facebook fan interaction was up 800%
- The old spice YouTube channel became the all time most viewed channel (amazing)
- The campain has generated 1.4 billion impressions since launching the ads 6 months ago
- Old spice is now the #1 body wash brand for men.