E-mails can – and should – be the most cost-effective marketing tool in your armoury. But did you know that when it comes to email marketing, the automotive industry is one of the poorest performing of all sectors?

In 2020, automotive emails saw the lowest ‘open’ rates of any industry at just 12%*. ‘Click to open’ rates performed marginally better, but were still the second lowest at 9.8%** For a channel that can be both highly targeted and highly personalised, that’s a pretty disappointing return on investment.

Not at 438 though! We’re bucking the trend by raising the bar and delivering email campaigns for our automotive dealer clients that continually deliver results up to 3 times higher than industry averages.

Through insightful use of big data and creativity, we’re delivering the right message at precisely the right time to exactly the right person. And our clients are getting the right response!

With showrooms open again, now is the time to let 438 supercharge your email marketing strategy and help drive your business forward. To find out what we can do for your business, give us a call for a quick chat. Or better still, drop me an email; stuart.royle@438marketing.com