Here is Bodyform’s inspired response to a post made on its Facebook page.
First ‘Richard’ said this:
“Hi, as a man I must ask why you have lied to us for all these years. As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things, I felt a little jealous. I mean bike riding, rollercoasters, dancing, parachuting, why couldn’t I get to enjoy this time of joy and ‘blue water’ and wings!! Dam my penis!!
“Then I…got a girlfriend, was so happy and couldn’t wait for this joyous adventurous time of the month to happen …..you lied !! There was no joy, no extreme sports, no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving, gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform, you crafty bugger”
So, Bodyform said this:
A comment from a man on YouTube puts it much better than I could…..
“This is completely genius. I’m going to start buying Bodyform products, and I’m a man. If more corporations would have a bit of bravery wit, I’d have no problem with the concept of corporate personhood! Brilliant. Thanks, Bodyform!” (Neuromoney, YouTube)
I hope this leads the way for some more gutsy, honest stuff, be it in social media or otherwise!