I’m blogging about this brilliant ad from the British Red Cross on behalf of my Mum! She is the Queen of pausing her favourite programmes in order to save up enough time to fast-forward through every single advert (got to love Sky + for the added obstacle in the ad industry!) My chin almost hit the floor yesterday when she stopped in the middle of her 30x fast-forward delight to watch this ad… In her own words:
“This is my favourite advert that I’ve seen on TV in a long time. I love what she says, I love that she’s a girl and she’s just walking her dog. I love that she’s the most non-threatening person. It’s just so effective, and such a clever idea.”[youtube=http://www.youtube.com/watch?v=juLcLxVoOac]
So thanks Mum, for bringing this simple yet hugely effective advert to my attention, and for reminding me that I’m not the only one in the family that gets excited about great ad campaigns!