The symbiotic keys to successful tech adoption

Andy Whitmore (Strategy Director, 438 Marketing) in collaboration with Scott Litman (Managing Partner, Equals 3), argues that in age of fast pace digital transformation it has never been more instrumental to implement effective audience-adoption and engagement strategies, alongside the development of any technological innovation.

Writing together to curate ten takeaway tips, they offer a unique perspective on tech implementation and audience communications, combined, to give your great idea the push-start it deserves.

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