Is consistently producing great content proving to be a headache?

What’s proven to impact audience decision-making more than any other marketing technique, year on year? Engaging content. And while other content marketing channels like video and podcasting continue to grow, 77% of Internet users read blogs, proving they’re still a great way to connect with your target audience and share the latest news, tips, and goings-on within your business. 

Great content is also a fantastic way to boost your on-page SEO – the more content you have on your site that contains key search terms, the higher you’re likely to appear in search results – potentially saving you thousands on advertising. Secondly, and most importantly, it can heavily influence a potential customer’s view of your brand, capturing their attention, building trust, and keeping them coming back for more.

Consistent, high-quality, and engaging content impacts audience decision-making more than any other technique. In fact, more than two-thirds (68 percent) of businesses say brand consistency has contributed to revenue growths of 10 percent or more. And another great thing about blog content? It’s evergreen, staying on your site, adding to your existing library, and is available to be accessed or updated (updating old posts means you’re three times as likely to see strong results) at any time. 

Only problem? Creating great content takes time. The typical blog post takes around four hours to write…which is a lot of time if you’re doing it yourself. Even delegating or hiring and managing others to create great content can creep into a full-time job, and not many companies have this resource to draw on.

Outsourcing your content writing, on the other hand, can speed up the process and help you scale far quicker and more affordably – not to mention being one of the best ways to ensure you get good SEO content that people want to read. And guess what, we have just the people for that! Need help writing great content? Drop us a line and we’ll put everything we can do into words.