Yesterday i posted about the wellies with packaging that made it look like they were underwater…. but i have just found one better! A packaging i can barely believe really exists! But it does!
Festina Profundo a German watch company promise quality waterproof watches by selling them in a transparent bag full of water. On the bag is the logo, along with the slogan, and then the rest speaks for itself. It provides customers with the confidence that they are buying quality, and shows a unique selling point for all to see.
This is definitely Work that Works !