Legends Never Hide

Team

I absolutely love this campaign from Ray Ban, celebrating their 75 years of standing out from the crowd.

The Legends Never Hide campaign was created by Marcel Worldwide, Paris and featured 7 press adds – one for each decade – which were awarded 2 Gold Press Lions at the Cannes International Festival of Creativity 2012.

The iconic theme is amazing. It looks great and works well to present Ray Ban as an utterly timeless brand.

The campaign also features a brilliant online timeline where you can read the stories that inspired each press ad – definitely worth a quick look!

http://www.ray-ban.com/usa/neverhide/legends/

 

Frankie