If you’re less familiar with LinkedIn, you’d be forgiven for thinking it’s a glorified job board.

But times are changing on LinkedIn… and fast!

Over the last 12 months, the platform has quietly rolled out a number of engagement-driven features; with interactive polls, quick reactions and LinkedIn stories, the platform is now a go-to destination for professional conversations and interactions.

For businesses, this pivot opens up new marketing opportunities and the chance to build a strong network of professional followers; here are 4 ways to grow your business on LinkedIn:

#1 Optimising your company page

Much like on Instagram, it’s important to clearly communicate about your business from the outset. A strong, consistent profile can instantly elevate your business and encourage users to follow and engage.

For example, you might consider adding a summary line to your page that describes the purpose of the business or an About Bio that tells your brands story in a concise and captivating way.

Additionally, think about how your visual branding supports your brand goals on LinkedIn. Having a well-designed cover image and profile picture can set the tone for your brand.

#2 Add photos/ videos to your posts

Like most platforms, LinkedIn is becoming a visual-first platform.

Due to their engaging nature, it’s likely that the algorithm prioritises posts containing images or videos. Not to mention images take up more real estate, making them an effective way to stand out from the crowd.

#3 Don’t forget to hashtag

Hashtags act as a gateway for new users to discover your content, so it’s worth popping a few relevant tags at the end of each of your posts.

If you’re unsure which hashtags to include, take a look at LinkedIn’s suggested tags, or curate a list of trending tags you notice in posts on your home feed.

#4 Embrace engagement-driven features

According to LinkedIn, live videos get on average 24x more comments than native videos previously produced by the same businesses. Why not try one out?

Stories are also huge for sharing quick, professional updates that keep the dialogue fresh and increase visibility…

…while polls are a super-quick engagement win that helps bolster your visibility.

To learn more about the varied ways we can help optimise your LinkedIn content get in touch today with Andy.Fearn@438marketing.com