At the start of this year, I had some serious swagger. I had just finished a master’s in advertising, earning a merit; I was confidently progressing through job applications and interviews for some exciting roles; I was surrounded by friends and family, celebrating my 26th birthday. 2020 was going to be my year.

And then… lockdown.

Fast forward to September and it seemed like 2020 was no one’s year (except maybe Jeff Bezos). It was only when I first started chatting to Andy about doing an internship at 438 Marketing that I began to feel some hope creeping back in.

Now, three months later, I’m reflecting back on my experience during this time and I truly could not be more grateful. The beauty of a flexible internship such as the one I did is being able to find your niche and your passion amongst the work you are given, and then requesting to be involved in more projects that will sharpen your skills in a chosen area.

For me, the very first job I was given was to write some content for a Marvin’s Magic email, going out to their customers. Really diving into their tone of voice and using their style of language to stay on-brand in the email definitely, albeit rather unexpectedly, piqued my interest. From there, I had the opportunity to flex my copywriting skills on a number of projects, such as a microlearning research document for ebenable, and a personal challenge put to me by Andy, in which I created a think piece on translating 438’s slogan ‘Work that Works’ into French. That isn’t to say I had blinkers on and only worked on written tasks; I also was shown around the workings of Mailchimp, drew up Covid-compliant safeguarding documents for a photoshoot, and edited a transcription of a webinar Andy gave to produce a document on ‘How to take your website to the next level.’

At my desk (featuring my very needy cat…!)

Despite the slightly surreal nature of the entire internship being remote, I still “met” people through Zoom meetings and through speaking to them over the phone. I cannot express how thankful I am for the invaluable experience the 438 internship has given me- and for the support and feedback from Andy on my work. Being complimented by an industry professional on what I produced during my time as an intern is an undeniably huge boost; I’ve ended up getting some of my swagger back.

Huge thanks to Andy and everyone at 438 Marketing; hopefully we’ll get to meet face-to-face at some point next year. Until then, Merry Christmas and Happy New Year (and good riddance to 2020!)