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Objectives

Recently, new client Marshall brought us the brief to bring their Q2 offers to market in a brand new and eye-catching way. They were seeking an integrated campaign and advice on how to get the message about their offers out in engaging ways to successfully boost the sales for Q2.

Marshall Mercedes Benz suspected their customers were tired of receiving communication that had the same look and feel every time. The new quarter communication had become easy to ignore and Marshall felt some of their best offers were being missed by their customers. In asking us to shake things up they hoped to reinvigorate their existing base of customers as well as attracting potential new leads and sales from never-before-accessed platforms.

360 Deliverables

Responding to the brief to communicate the offers in a fresh, new way we ensured our creative was accessible in a number of engaging forms, spreading the message of the outstanding Q2 offers far and wide for a fully integrated campaign. Including:

  • Email communication
  • Paid social posts
  • Gifs
  • Videos
  • Instagram Stories.

Strategy

Via an e-mail marketing piece, existing customers were invited to go to the showrooms pre-event to have first choice from the stock available, followed by a hard-hitting campaign aimed at the general public using traditional press, outdoor advertising and digital activity.

Our Creative

The applause

Social Ads

2,007,148 impressions

Reached 
888,971
people

1,123 clicks
to the website

Email

35,329 emails 
were sent

8,600 email views

3,444 clicks
to the website

"We were delighted with this campaign. The phenomenal response is testament to the creative direction from 438 Marketing"

Franchise Director