After months of logistics and planning, we’re thrilled to finally let the cat out of the bag … and announce the promotion of Helenka Hodnett to the role of Managing Director of 438.

Having joined 438 in 2007 as a graduate recruit, ‘Hods’ has risen through the ranks of the agency to become MD after her previous role as Client Services Director.

Helenka will work alongside 438’s founders Andy Whitmore and Paul Keen who remain in the business and will be focusing on business strategy and driving new opportunities for the agency.

Paul Keen said:

“Helenka is absolutely the perfect candidate to lead the agency and drive it forward dynamically into a digital landscape of brand growth and evolution. From her incredible work on key accounts such as Element, Isuzu and TNT – to the instrumental role she has played in helping to grow the agency – she is part of the fabric of 438 and central to our success.”

Speaking about her appointment Helenka said:

“I live and breathe 438 – I’ve been here for 14 years – and have loved being part of such an entrepreneurial business.  And as we emerge from the pandemic, now is the right time to build on the strong foundations already in place to make the business even better, while maintaining the fabric of our culture which is so instrumental to our success”.

On behalf of the whole Agency, it’s a massive CONGRATULATIONS to Helenka.  We’re so proud of you and can’t wait for the next chapter under your leadership ..!