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Two of the North West’s leading marketing and communications agencies have joined forces to win a competitive pitch for a major charity initiative.

Knutsford-based 438 Marketing and Manchester-based Intelligent Conversation have been appointed by national charity Carers Trust, which supports the UK’s 7 million unpaid carers.

The agencies will deliver a fully integrated digital, social, PR and marketing campaign to raise awareness of the charity’s annual Britain’s Best Breakfast campaign and encourage participation and donations.

Taking place in October and now in its third year, Britain’s Best Breakfast encourages employers and individuals to host fundraising breakfasts to support the charity’s work.

The integrated marketing campaign will run over six months and is designed to breathe new life into the initiative. It will include a refreshed website, a new mascot – Bert the good egg – and the event’s biggest ever social media advertising campaign.

Luen Thompson, Director of Marketing & Communications for Carers Trust, said: “After two successful years, for 2016 we wanted agency partners to help us take Britain’s Best Breakfast to the next level – driving income and donor recruitment. It was important to us that the marketing campaign was fully integrated and we were impressed with the approach offered by 438 Marketing and Intelligent Conversation.”

Ian Sykes, Director at 438 Marketing, said: “This is a light-hearted campaign with a serious message; three out of five of us will become unpaid carers at some point in our lives.

“We are delighted to have the opportunity to support Carers Trust in it’s important work.”

Libby Howard, Managing Director of Intelligent Conversation, said: “We have a close relationship with the team at 438 Marketing. Both agencies are firm believers in the power of integrated communications and it’s been great to plan and deliver this campaign together from day one.”

Carers Trust works with and for the UK’s 7 million unpaid carers. They work to improve support, services and recognition for anyone who cares for a friend or family member.

Britain’s Best Breakfast will be held on 10-16 October 2016. For more information about the campaign and how you can get involved, visit: http://www.britainsbestbreakfast.org


Media enquiries to: Libby Howard or Sarah Tarmaster, Intelligent Conversation, tel. 0161 694 3994.

For 438 Marketing contact Ian Sykes

Notes to editors:

    • Carers Trust is a major charity for, with and about carers. We work to improve support, services and recognition for anyone living with the challenges of caring, unpaid, for a family member or friend who is ill, frail, disabled or has mental health or addiction problems.
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438 Marketing

    is an award-winning integrated brand communications agency based in Knutsford. Founded in 2005, its clients include Henkel, Isuzu, St. James’s Place Wealth Management, TNT and The Magic Circle.

  • Intelligent Conversation is an award-winning communications agency founded in 2009 and offering PR, social media and content services. From its central Manchester offices, it works for clients across the UK, Europe, Asia and USA. It is ranked in the top 30 UK agencies outside London and in the top 15 for healthcare (source: PR Week league tables 2016).