The new ‘See Track, Think Train’ advert currently running for Network Rail is both shocking and effective! From an advertising perspective, this is a fantastic advert, the way the story completely sucks the viewer into the lovely countryside family scenes (I actually thought it was a Center Parcs advert!) to a sudden shocking end is really clever. This advert will definitely do its job and hammer home the real message – be vigilant and aware when near rail tracks.
Take a look!