This design for the packaging of Fisherman’s Rubber Boots is absolutely fantastic!
It even won the Golden Drum Awards for Direct Communication! And so it should! Such a simple idea, putting the shoe in a stand that matches their natural habitat ….. Genius.
It even shows you why they are the perfect shoe for the job while it’s at it.
Well done fisherman wellies!
I take my hat off to you! And while I’m at it, take my wellies off too, because they do not even compare!