Packaging at it’s best


This design for the packaging of Fisherman’s Rubber Boots is absolutely fantastic!


It even won the Golden Drum Awards for Direct Communication! And so it should! Such a simple idea, putting the shoe in a stand that matches their natural habitat ….. Genius.

It even shows you why they are the perfect shoe for the job while it’s at it.

Well done fisherman wellies!

I take my hat off to you! And while I’m at it, take my wellies off too, because they do not even compare!