The most effective partnerships and sponsorships share a common trait that elevates brand affinity and maximises return on investment. Identifying that commonality and activating it effectively is what we’ve been doing at 438 for almost 20 years.
Isuzu UK x FA
In 2022, Isuzu became a title sponsor of England’s two leading non-league competitions – the FA Vase and FA Trophy. Tasked with maximizing the partnership in its second year, we tapped into the ‘Driven to Do’ spirit of Isuzu which resonates with hard-working non-league players and supporters who are passionate about getting the job done.
Modern branding and tactical collaborations with influential people boosted social reach and engagement by 463% and 312% respectively. PR Value (AVE) increased over 70% (£634K to £1.1m) and Purchase Consideration with football fans was 9% higher.
Subaru x English Heritage
Subaru is known for safety and reliability, so when it worked with English Heritage to sponsor the ‘legendary jousting programme’ in summer 2024, we had a great opportunity to communicate the theme in a medieval spirit.
Using ‘Olde English’ fonts, sepia tones and contemporary illustration, we rebranded Subaru’s entire look and feel, integrating with the environment while maintaining the brand’s DNA of capability, reliability and safety.
