Positioning your brand as an industry authority

Want to be seen as an industry authority?

Not only is well-written, informative content a great way to connect with your target audience and share the latest news, tips, and goings-on within your industry – it’s also proven to impact audience decision-making more than any other marketing technique and help to position your brand as an industry authority.

Why? Because when you consistently create great content, people start to see you as the go-to for information or opinions about topics in your field. In other words, you become an industry authority and thought leader. But if you want to be seen as an expert, you need to earn your stripes. And in today’s saturated online market, everyone is trying to stand out.

However, all too often, brands churn out low-quality content in the hope some of it will resonate with their target audience. But it’s important to focus on quality over quantity. While anyone can create content, not everyone can create great content that educates, entertains, and inspires. In a recent Salesforce study, of the 71% disappointed with the content they downloaded from a business, 25% of those said they would never read content from that business again. So, ensure your content is well-researched, well-written, and contains credible sources, statistics, and relatable examples. And don’t forget to update it regularly with the latest industry trends.

By providing value-first content, potential consumers and clients will not only start to pay attention, engage, and trust you but also keep coming back for more.

And while other content marketing channels like video and podcasting continue to grow, 77% of Internet users read blogs, proving they’re still a sound marketing investment. They’re also great for sharing your personal experience, answering questions, sharing research, and providing advice on common problems. And make sure you think niche: while most businesses continue to vie for the attention of the same audiences, it really is worth researching your competitors to see what content everyone else is producing and use thought leadership pieces and case studies to demonstrate your expertise at a much deeper level.

Of course, if you want to do things well (and you do), it’s going to take time – and consistency. When you consider that the typical blog post takes around four hours to create, that’s a lot of time spent away from doing the things you really are good at. Even delegating or hiring and managing others to create great content can creep into a full-time job, and not many companies, especially in the current climate, have this resource to draw on.

Outsourcing your content writing can speed up the process and help you scale far quicker and more affordably than doing it all yourself – not to mention being one of the best ways to ensure you get good SEO content that people want to read. And guess what, we have just the people for that!

Need help writing great content? Drop us a line and we’ll put everything we can do into words.