The birth of some of the world’s most famous logos


A short article which highlights some interesting facts about famous logos and how they were designed.


Carolyn Davidson / Nike

Carolyn Davidson was a student at Portland State when she designed the Nike logo. She was paid $35 for her logo, but was given stock later (now worth $643k). Mr Knight, founder of Nike originally said:  ‘Well, I don’t love it, but maybe it will grow on me’.


Walter Landauer / FedEx

Walter Landauer was a brand design legend and the founder of Landor Associates who was mostly known for designing the FedEx logo. It was a product of a long process of creating and reviewing over 200 designs. The CEO of FedEx spotted the arrow right away – I’d never noticed it before!


Rob Janoff / Apple

Rob Janoff designed the original rainbow Apple logo in 1977 when he was working for the agency Regis McKenna as an art director. The only direction he got from Steve Jobs: “don’t make it cute”. Out of the two presented options; one with and one without the bite, fortunately Jobs chose the one with more personality.


Salvador Dali / Chupa Chups

The Chupa Chups logo was designed by Savador Dali. It took him just an hour to complete and the colours come from the Spanish flag.

This is definitely work that works as they’re all gone on to be iconic logos!