More than ever, businesses and brands are integrating User-Generated Content (UGC) into their social media strategy – reposting fans feed photos and videos, stories, IGTV, and videos.

And it’s no surprise! UGC is an affordable way to share high-quality content.

Incorporating UGC into your feed can also be a powerful sales strategy, with 55% of consumers trusting user-generated content more than any other form of marketing…

It’s the social media equivalent of a word-of-mouth recommendation!

Here are some of the key benefits to including UGC in your social media strategy:

#1 It lightens the load…

If you need any persuading on the benefits of UGC, just consider consumer behaviour at events such as; Glastonbury, Cup Finals… or even a trip to Starbucks.

Countless images are posted, tagged, shared and interacted on. With all this content being created and shared, I’d be shocked if the marketing department didn’t just take an extended holiday, after all, the work is being done for them!

#2 It humanises the brand, creating authenticity…

At its core, an endorsement could be the key selling point for your product – someone to vouch for your usefulness and your benefits.

As I mentioned earlier, UGC is the social media equivalent of a word-of-mouth recommendation.

Created by users, for the users, and of the users, UGC sounds like democracy in marketing, building trust among the audience to rely on your products for their specific needs. With no objective of the brand to misguide, UGC puts the experience of the customers in front to keep it straight forward and reliable.

#3 It boosts your visibility & traffic…

Social media provides a great way for people to “up vote” content they like from brands they trust. According to Kissmetrics, 25% of search results for the World’s Top 20 largest brands are links to UGC.

Plus, if your users are publishing content on their own blogs, backlinks to your website can also improve the SEO ranking.

#4 It supplements a stretched budget…

Budgets and resources can often be stretched thin. Fortunately, UGC won’t leave a mark in your departments budget. Sourcing content from your following means there is little to no cost.

Not only that, but with millions sharing photos and videos across all platforms, there is ample opportunity to tap into these resources at scale. UGC is the biggest growing source of visual content that marketers have at their fingertips.

UGC that works for our client Isuzu

True Grit

A digital campaign with UGC, sharing positive messages of support for essential workers. This campaign, couple with clear and concise covid-related communications saw an increase in Isuzu’s engagement by 82% in a month.

#MyIsuzu

Using the hashtag #MyIsuzu, customers were invited to share images of their own Isuzu in action. The campaign generated excitement and high engagement across all social channels. The positive conversation stirred from the campaign only enhanced Isuzu’s reputation in the pick-up market. Engagement per post is up by 40%, compared to a standard Isuzu post.

Lightens the Workload, but increased levels of engagement… sounds too good to be true!

If you’re looking for help proactively planning or creating social media content, we can help. Contact Andy.fearn@438marketing.com to learn more about our ‘always on’ social media support.