Is your value proposition clear?

In any crowded market it can be hard to stand out and communicate what makes your truly special. It’s something we hear time and again from businesses in all kinds of industries ‘my marketing is all over the place.’

At 438 we’re great believers that successful marketing that stands out, starts out from one singular, crystal clear place; knowing what makes you so bloody special and then communicating the hell out of it. In other words clearly telling your customers why they should buy from you and not the other guys.

And if you’re not sure where to start, we can help with that.

What is a value proposition?
And do I need one?

Value proposition is a term with a myriad of definitions, not all of them helpful when it comes to crafting a coherent marketing strategy. The way we see it is this: a value proposition done properly should help you communicate clearly and singularly to your customer about why they should buy from you and not your competitors.

Whether you decide to call it a value proposition or not is up to you.

How can 438 help you?

We know that whatever your product, service or business the hardest thing in the world is to talk about yourselves. At 438 our guided process to establish and communicate a brand or product’s USP has, for years, supported brands big and small to redefine how they and their customers see them and given their marketing efforts a big boost.

Our tried and tested process gets under the skin of your product or brand, identifies your unique strengths compared to your competitors, and uses that information to develop the creative communication tools you need for success.

I’m interested, how do we get started?

If you’re interested in bringing your value proposition into focus, you can drop our Planning Director Christie (she’s the one with the biscuits and the big ideas) a line on christie.rolley@438marketing.com for a chat and a brew.

Propositions we’re proud of…

RWS

Our challenge was to boost awareness about what makes it better and different – how it delivers localised training content across different industries, in different languages, to different learners globally.

We developed a clear strategic value proposition for the brand and a creative campaign to launch it, using end-user experience to demonstrate the value RWS eLearning brings to global organisations. Ultimately, showing the brand’s human-first approach working with cutting edge tech to deliver quality eLearning content for everyone, everywhere all over the world.

Terry Lifts

Terry Lifts started 70 years ago with a local engineer working in a small garage. Since then, the company has grown into a global provider of residential and public access lifts. Our task was to identify their unique value proposition and what distinguishes them from their well-known competitors.

After forming a diverse steering group of company-wide employees and conducting several research sessions, ‘trust’ was identified as the central theme underpinning everything they do, from the design and production of their lifts, all of which are manufactured in the UK, to their exemplary customer service.

From this, we developed a clear design approach that integrated their heritage, British standards, and their new value proposition: “The One to Trust.” This was then implemented across different design materials, along with a comprehensive brand guidelines document to help internal and external stakeholders adopt the new direction.

Is your value proposition clear?

How can 438 help you?

Propositions we’re proud of…

RWS

Terry Lifts

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Knutsford

London

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