Earlier this year, we won a four way pitch to launch Sentinel’s new system filter. We developed a name for the new innovative product as well as fully integrated campaign materials including packaging, point of sale, trade press, literature, exhibition displays and on-line support.
Now, it’s on sale in plumbing merchants, we can finally shout about it!
So, is it #workthatworks? Here’s what our client said… Neil Davies, Sentinel’s European Marketing Manager said… “The Sentinel board thought that 438’s Eliminator campaign was some of the best work they had ever seen. It has certainly raised the benchmark for future Sentinel campaigns.” And, the campaign is now being rolled out across Europe.
See how the innovative new products works at: