More and more people are turning to social media in search of their favourite businesses. That means, your social profile is now just as important as your website’s homepage. Here are 5 reasons why scheduling your posts should be at the top of your 2021 to do list:

1. Time Your Posts With When Your Audience is Most Active

With levels of engagement on a steady decline, optimising your posting times is more valuable than ever before.

It’s very simple, posting when your audience is most active, will more than likely increase engagement on that specific post. Your audience might be most active on Sundays at 7am for example but that interferes with your well-deserved lie-in… scheduling lets you take advantage of this window, without you being available at that very moment.

And that engagement will translate into Instagram moving your posts higher up on users’ feeds. It’s a recurring practice – greater engagement leads to more visibility, which in turn leads to higher engagement, which leads to more visibility. Therefore it’s crucial to optimise when you post.

To see when your Instagram followers are most active, visit Insights > Total Followers > ‘Most Active Times’ towards the bottom of the screen.

2. Stay in Time

Instagram is a heavily competitive platform, and there can be no denying the importance of remaining consistent across your channels.

By sticking to a posting schedule, you’re building a steady rhythm of content for your audience and essentially making it clear to your followers that this is what they can expect from you. So, posting with greater cadence will also help engagement.

Admittedly, keeping a consistent posting schedule isn’t the easiest. Sometimes life can get in the way and that post which was supposed to land on Monday is now getting pushed further and further into the week. But, if you can be pro-active and plan your posts ahead of time, you can build a consistent schedule and get content out even on the days when you’re super busy.

3. Maximise your channel’s potential

Proactive planning allows for additional time to get into the detail of your channel’s appearance and ask yourself those extra questions which could make all the difference.

What your posts will looks like next to each other (side-by-side, below and on top)? Is this a consistent look and feel for my brand? How could I improve this post? Think bigger and also consider your reels, IGTV videos and stories too. When the majority of what you post on your profile is carefully curated and planned, the overall quality will improve which is key to a user stopping and engaging with your content.

4. Work Smarter

You might find that when you’re posting manually to Instagram, you’re spending more time than you’d like on your phone, time that could be better used on other projects.

When planning for a campaign, it’s imperative that you make sure every announcement has been thoroughly prepared for. Whether that be teaser content prior to an event, or the ample opportunity to raise awareness in the following weeks, a successful campaign comes down to a very thought out plan!

Rather than setting aside time for each post, now you can plan, schedule and set your content to auto publish all in one go – over a series of days or even months if you’re really organised. You can even share to multiple platforms at the push of a button.

5. Make Your CTA More Focused

For the majority of businesses, the goal of social media marketing is to drive traffic to their website, where they can learn more or make a purchase.

Scheduling your content lets you plan in advance how you plan to captivate your audience and encourage them to click through.

There are many ways we can do this, whether that be a link in bio, or a swipe up on your Instagram Stories, however you choose to direct your followers back to your website, all starts with the ability to plan out content.

Our top three favourite scheduling platforms we would recommend to get you going are:

If you’re looking for help proactively planning or creating social media content, we can help. Contact Andy.fearn@438marketing.com to learn more about our ‘always on’ social media support.