It isn’t particularly easy launching a new vehicle during a global pandemic but The Isuzu Driven to Do Tour is certainly one to be remembered. The ultimate off-road vehicle took a tour across the UK to three extreme off-roading locations so that Isuzu Dealers, Press and fleet customers could be the first to experience how it’s smarter, safer and stronger.
A big event needed big branding and we took care of everything from invites for the launch to the giant outdoor cinemas and welcome arches at the event, also branded merchandise including popcorn boxes and clothing; every detail was considered to make sure the participants were immersed in the new campaign theme of Driven to Do from the moment they received their invitation.
Part of the event included a drive-in cinema where attendants sat in the new model whilst watching a 45 minute film about the features and benefits of the all-new D-Max. 438 were involved in all aspects of the production of this film including script, editing and even presenting, that’s right you can see our Senior Account Manager Sophie explain how to adjust your driving position using the 6 way power adjustable drivers seat (she’s waiting for her Oscar nomination any day now!)
The Isuzu Driven to do Tour was a fantastic event with places booked up within hours. Dealers commented on the impact of the branding and how smoothly the event ran despite the limitations of covid-restrictions. The content of the cinema section was not only incredibly informative to the attendees but will go on to be used as how-to videos for customers in the future, just one example of the importance of thinking of the bigger picture when planning events and repurposing and future-proofing content and items for the rest of the launch.