The change

Ecolab, a leader in hygiene innovation, is dedicated to developing new and improved products. Its latest, SMARTPOWER™, is a comprehensive wastewater washing solution that delivers visible cleaning results every time. To emphasise SMARTPOWER’s™ exceptional performance, we introduced the concept of ‘Brilliantly Smart’, which aligns with the division’s principle of certainty and highlights its key strengths of efficiency, value, and visibility.

This May, we launched SMARTPOWER™ for Ecolab’s European Institutional division at Interclean. Following this, we shared our plans with the Ecolab European team to prepare for the product’s market entry in 2025. Since then, we’ve translated our launch materials into more than 13 languages to ensure quality and consistency for all future SMARTPOWER™ materials.

Why it matters

13 x

Language translations.

1 x

Single source of the truth: Our communications guide ensures quality and consistency are achieved when future SMARTPOWER™ collateral is created.

500 colleagues

Successfully cascaded to Ecolab European team.

Client

  • Ecolab

Deliverables

  • Brochures
  • Communications Guide
  • Event stand graphic

Additional Credits

  • N/A

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