Maintaining Element’s Brand Visual Style

Pandemic travel restrictions, urgent international photography requirements and brand consistency don’t really go hand in hand.

To combat this challenge and ensure the upkeep of an already extremely well-governed brand, we created a comprehensive photography style guide to keep external vendors  ‘on brand’. The guide is used in the briefing process prior to any shoot, offering guidance on how to shoot subjects and outlining key fundamentals they must adhere to in order for the photography to be deemed both brand and safety compliant.

This document, coupled with extensive brand guidelines and look and feel guidelines for Element provides crucial information to create a consistent brand experience, anywhere in the world.

Navigate through our work below