Visual storytelling with impact

As part of the grand opening of Element Shanghai in September 2019, we were asked to present concepts for their ‘experience room’ – a dedicated ‘museum-like’ space in the laboratory whereby visitors and customers are taken on a visual learning journey of Element’s global scale, capability and rich heritage. Large scale illuminated walls amplify our creative to achieve high impact on arrival and sample walls allow for a tactile visitor experience. Content is presented bilingually to deliver inclusivity. The room was used to host the grand opening ceremony and today, its primary use is to invite and converse with existing and potential customers, in a rich, compelling and memorable environment.

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