Taking adventure to the max with Disney’s Jungle Cruise

Following on from the successful launch of the All-New Isuzu D-Max earlier this year we had the opportunity of increasing Isuzu’s brand awareness even further through an exciting and high-profile collaboration with Disney. Targeting not only Isuzu’s traditional audience but also families, Isuzu teamed up with Disney for the release of their latest film “Jungle Cruise”, an adventure-filled film based on the popular ride at the Disneyland theme parks. We developed a pre and post release co-branded campaign which included tv, social, website, email, dealer point of sale and outdoor including 48 sheets and 6 sheets at multiple motorway services throughout August.

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