Isuzu started 2021 on a high and made a big impression in the automotive world with this stylish and effective pre-launch campaign. Firstly targeted towards existing and then new customers, this staggered approach enabled Isuzu to prolong the pre-launch stage and reach a wider audience. Catching attention for all the right reasons, a suite of material such as email, social, press advertising and dealer materials were created using only tease style shots to promote the new vehicle. 1500 brochure downloads, 1000 new model leads plus an 20% website increase in only a couple of weeks are just few statistics to show for it.
Stay tuned for the launch campaign, you won’t want to miss it!