From the iconic games to comics and movies, many of us grew up enjoying the legendary Sonic the Hedgehog. In the first move of its kind, this year Isuzu took adventure to the next level and partnered with SEGA for the release of the iconic gaming franchise, Sonic Colours: Ultimate. The dual branded campaign kicked off at the perfect time for Sonic’s 30th anniversary and the All-New Isuzu D-Max launch.
Bringing the partnership to life, we developed a range of stand-out organic and paid social media content, email communications, a dedicated webpage and indoor dealer posters. A competition to win gaming bundles was also launched on Isuzu’s social platforms to maximise the excitement and awareness around the partnership. This was a total bucket list project to work on for many of the team here and the perfect way to bring new realms of adventure to the All-New Isuzu D-Max.