The show must go on(line) for Isuzu

With Isuzu’s summer schedule usually fully booked with a range of summer events we wanted to make sure this was still the case, so we took their biggest event of the year and made it virtual. With a broad audience to bear in mind, we developed, planned and aired a 45 minute virtual show featuring product information, exciting interviews, off-road challenges and celebrity appearances, with a fully integrated supporting digital campaign to drive engagement and registrations.

Overall, the event generated nearly 3,000 views in just two weeks and 23,855 engagements on social media. Click here to watch the full show.

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