Creating ‘Liverpoolness’

Working with local university Liverpool John Moores, we developed a plan to revitalise the university’s business appeal and align all their B2B offerings under one consistent ‘umbrella’ concept – Intelligent Business Support. Not only did we aim to professionalise their offering, we also wanted to communicate a warmth and sense of fun that comes from their home city, a unique vibe exclusively available which we called ‘Liverpoolness’.

Navigate through our work below