RW Health
Opfeed: small change, big reward
The change
With the NHS under immense pressure, patients face longer wait times and potential elective procedure cancellations. Opfeed, RW Health’s plug-and-play platform, is great at doing everything the NHS is already doing, only better. Using existing data, it optimises elective scheduling, enhances throughput, improves patient outcomes, and boosts efficiency for NHS hospitals and trusts.
To ensure that Opfeed reached the right audience at the optimal time, we were asked to deliver a benefit-driven product launch campaign and provide comms planning support. Aiming to engage busy stakeholders resistant to new procedures, we highlighted how existing systems can remain in place and how small adjustments can significantly reduce staff stress and enhance patient outcomes.
“We were genuinely blown away by the conceptual ideas 438 presented for Opfeed. Really creatively clever and tuned in into the insights we provided. Despite this being a B2B offering, the work was intended to drive emotion amongst our audience, which is exactly what we needed to do. Thanks 438, we look forward to using this material to instigate interesting conversations as we look to improve and enhance elective booking procedures in healthcare facilities.”
Scott Fletcher, CEO, RW Health
Client
- RW Health
Deliverables
- Concept
- Copywriting
- Design
- Presentation Design
Additional Credits
- N/A