Better Where It Matters

Aligned with Subaru’s national brand campaign of being ‘Better Where It Matters’, 438 evolved a suite of dealer bespoke press ads, social assets and POS which focused solely on the award-winning safety features of the brand and specific models.

The campaign tapped into the emotion of the target audience, particularly parents, highlighting the tech that makes the vehicles safe and the reasons as to why Subaru is one of the safest car brands on the road today and how they are ‘Better Where It Matters’.

Navigate through our work below