The British Fraud Partnership (BFPP) came to 438 looking to rebrand their business to better reflect the niche they’d developed as experts in the online security awareness training space. They required a visual identity that would help them achieve their future aspirations, with a more fun and a less corporate image than they previously had.

We brought the brand to life and gave The Defence Works a creative edge with bright yellow specifically chosen to punch through in an industry traditionally dominated by blues and greys. Their new logo device (or Cassi, as we like to call him) was created by combining the defensive battlements of a castle, with the security and protection of a shield and the engaging personality of the product and team.

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The Applause

“We’re over the moon with the branding work that 438 did for us at The Defence Works. We’ve received such overwhelming positive feedback since our rebrand, that we couldn’t be happier. Crucially, we’re now instantly recognisable and the whole brand matches our company ethos—fun, innovative and above all else, customer focused. The branding is so much more aligned to the creative side of our business, as whilst we’re a cyber-security company—we’re also a creative company. Afterall, bringing cyber-security to life is no mean feat. We’re really pleased to have worked—and continue to enjoy working with, 438 Marketing."

Edward WhittinghamFounder & Managing Director