Blazing a (vapour) trail of success

Our work for VIP has broken new ground on many levels. The first “smoking” brand to advertise on TV.  The first to show a “cigarette” in a TVC for over 5 decades. The fourth most complained-about ad in UK TV history.

Subsequent coverage has reached over 2 billion pairs of eyeballs.

An unparalleled story of sales success throughout the UK, Europe and the US.