The change

Ecolab’s new water treatment innovation is changing the game for fish processing plants. ‘Tsumani’ products proactively treat incoming water at source to ensure the best quality, helping producers to protect operations, timelines and profits. Tsunami 100 is the only EPA-registered antimicrobial water additive product on the market that dramatically reduces pathogens in process water.

We supported the global product launch on-site at Seafood Expo 2026 in Barcelona. Following a clear and compelling strategy, our impactful stand attracted immediate attention to maximise Ecolab’s presence. Over three days, we also captured engaging content to support post-event marketing and storytelling.

An Ecolab graphic. On the left, a circular photo shows fishermen on a boat deck hoisting a net full of fish at sea, overlaid with a translucent four-pointed Ecolab star outline. On the right, white text on a dark blue background reads 'Start clean, stay clean: ALL-ROUND PROTECTION SPOTS ISSUES EARLY' followed by a short paragraph explaining their early warning process solutions, with the Ecolab logo in the bottom right corner.
An Ecolab graphic featuring a circular underwater photo on the left showing a school of fish swimming near a reef, overlaid with a translucent four-pointed Ecolab star icon. On the right, white text on a dark blue background reads 'Never lose sight' above 'STAY FULLY COMPLIANT WITH CONSISTENT IN-SPEC PERFORMANCE' and a short paragraph detailing smart digital technology for 24/7 water quality control, with the Ecolab logo in the bottom-right corner.
An Ecolab promotional graphic. On the left, a translucent four-pointed Ecolab star icon overlays a blue underwater scene of a swirling vortex of small fish. On the right, white text on a dark blue background reads 'See the bigger picture' above 'TREATMENT AT SOURCE AND AUTOMATED CONTROL LET YOU FOCUS ON THE WHOLE OPERATION' and two paragraphs detailing water treatment solutions for processing efficiency, with the Ecolab logo in the bottom-right corner.
An Ecolab promotional graphic. On the left, a translucent four-pointed Ecolab star frames a bright, sunlit underwater view of a swirling school of fish. On the right, white text on a dark blue background reads 'Real-time visibility' above 'LIVE MONITORING AND INSTANT ALERTS DETECT RISK EARLY' and two paragraphs detailing water quality monitoring for fish processing plants, with the Ecolab logo in the bottom-right corner.
An Ecolab promotional graphic. On the left, a translucent four-pointed Ecolab star icon overlays a spherical, 360-degree aerial photo of a coastal harbour at dusk with city lights and boats. On the right, white text on a dark blue background reads 'All-round protection' above 'KEEP A CLOSE EYE ON WATER QUALITY' and a short paragraph detailing digital water monitoring solutions for aquaculture producers, with the Ecolab logo in the bottom-right corner.
A presenter speaking to an audience at an Ecolab exhibition booth with large branded displays reading 'All-round protection' and 'See the bigger picture'
Hands holding a smartphone in a busy expo hall, displaying an Ecolab LinkedIn post promoting their 'Ecolab in Fish & Seafood' presentation at Seafood Expo Global.

“I wanted to take a moment to thank you all for the outstanding work delivered around Seafood Expo. From the early stages of the strategy build through to the execution on the ground, the collaboration with 438 was excellent. The stand design and build brought the strategy to life in a way that was both distinct and highly engaging, clearly reflecting our shared ambition and positioning at the show…. The on-site support throughout the expo was first-class, ensuring everything ran smoothly and allowing the Ecolab team to focus on customer conversations and relationships.

Thank you again for the commitment, energy and professionalism shown by the entire 438 team.”

Mark Wright, Senior Marketing Manager, Ecolab

Client

  • Ecolab

Deliverables

  • Event Identity
  • Event Planning
  • Film Production
  • Motion Animation 
  • Multi-channel Campaigns
  • Product & Service marketing
  • Social Media
  • Value Proposition

Additional Credits

  • N/A

Our Projects
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