Making a power-full entrance to the EV market

When Isuzu launched the UK’s first fully electric commercial pick-up with a payload of over one tonne, we were tasked with generating awareness and leads among fleet audiences while creating a clear point of distinction from the diesel range.

To give the vehicle its own identity without losing the strength of Isuzu’s iconic red branding, we developed a dynamic visual language that blended red and electric blue into a striking graphic inspired by motion and energy.

Led by a hero launch film revealed early to subscribers via YouTube Premiere, the integrated national campaign included a wide range of pre-launch and launch assets designed to maximise impact and build momentum ahead of release.

Initial Concepts

A side-by-side display of three promotional posters for the new Isuzu D-Max EV. The left poster shows a white truck on a white background reading "It's our cleanest pick-up ever." The centre poster shows a blue truck at night with light trails and the text "Powerful as ever." The right poster features a white truck in a rocky outdoor setting with the text "For full-on adventures."

Final roll-out

A tablet mockup showing an Isuzu D-Max EV email advertisement. The top graphic features the "Power-full" campaign styling on a pink and purple background, followed by text introducing the new electric pickup truck and a call-to-action reading "Ready to power up your pick-up?"
A mock-up of a brochure cover for the new Isuzu D-Max EV. The design features a white pick-up truck set against a bright pink and purple gradient. The large headline reads "Power-full", with the pick-up truck creatively replacing the hyphen. Below it, the text reads "Fully electric. Fully capable." followed by introductory copy highlighting the vehicle's uncompromised payload, towing, and 4x4 performance.
A mock-up showing three landscape brochures stacked diagonally against a dark grey background. The top cover displays a mountainous off-road scene at sunset with a grey Isuzu pick-up truck. The text prominently reads "The New Isuzu D-Max EV Range"
A landscape brochure spread for the new Isuzu D-Max EV laid open against a dark grey background. The left page features the text "Born electric" and "Duty-full" over a scene of the pick-up truck at a building site with workers. The right page highlights the "eDL40" model, showing two angles of the vehicle and lists of technical specifications covering design, capability, comfort, and safety.
Three images demonstrating the utility of the white Isuzu D-Max EV: one towing a white trailer on a dirt road near wind turbines, one parked outside a large industrial building, and one showing a worker in high-vis gear loading logs into the truck's bed in a forestry setting
A landscape brochure spread for the new Isuzu D-Max EV laid open against a dark grey background. The left page features the large white text "Fully electric. Fully capable." over a sunset off-road scene, with icons highlighting features like a 3.5-tonne towing capacity and a 1.0-tonne payload. The right page shows the white electric pick-up truck driving on a dirt track, towing a trailer, with wind turbines in the background and the text "No emissions. No compromises.
A design portfolio graphic showing three vertical promotional flyers layered side-by-side against a dark slate background for the new electric Isuzu D-Max EV pick-up truck: Left Poster: Features a white Isuzu D-Max towing a trailer at a construction site under the headline 'Power-full pulling'. Middle Poster: Displays a grey Isuzu D-Max driving off-road over rough terrain with the headline 'Power-full performance'. Right Poster: Shows a white Isuzu D-Max loaded with logs at a timber yard alongside a worker, titled 'Power-full payloads'. Bottom Section (All Posters): Includes the tagline 'Fully electric. Fully capable. Introducing the new Isuzu D-Max EV', along with key specs: Over 1 Tonne Payload, 3.5 Tonne Towing, and Permanent 4x4 Capability.
A campaign performance graphic showing an Isuzu UK social media post on a smartphone alongside metrics highlighting 85k YouTube views and 94k impressions.
A mock-up of a billboard displaying an advert for the new Isuzu D-Max EV. The design features a bright pink and purple sky background with the large white headline "Power-full", where a side profile of a white pick-up truck replaces the hyphen. The bottom section reads "Fully electric. Fully capable." alongside specifications like a 1-tonne payload and 3.5-tonne towing capacity.
An exterior view of a modern training facility with 'GROUP ACADEMY' signage and glass bi-fold doors featuring colourful gradient graphics for 'The New Isuzu D-Max Preview'.
Two women posing in front of a large promotional backdrop for the new Isuzu D-Max EV pick-up truck at an exhibition
A bright blue Isuzu D-Max EV pick-up truck with roof-mounted LED light bars on display at an exhibition stand.
A woman smiling as she displays an Isuzu 'Power-full' pick-up brochure while standing on a purple carpet at a busy trade show exhibition.

Client

  • Isuzu UK

Deliverables

  • Brand Awareness
  • Brand Governance
  • Brand Identity
  • Digital Marketing
  • Event Identity
  • Film Production
  • Literature
  • Motion Animation 
  • Presentation
  • Product & Service marketing
  • Social Media
  • Strategic Positioning

Additional Credits

  • N/A

Our Projects
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Ecolab
XPENG
Subaru UK