Making a power-full entrance to the EV market

When Isuzu launched the UK’s first fully electric commercial pick-up with a payload of over one tonne, we were tasked with generating awareness and leads among fleet audiences while creating a clear point of distinction from the diesel range.

To give the vehicle its own identity without losing the strength of Isuzu’s iconic red branding, we developed a dynamic visual language that blended red and electric blue into a striking graphic inspired by motion and energy.

Led by a hero launch film revealed early to subscribers via YouTube Premiere, the integrated national campaign included a wide range of pre-launch and launch assets designed to maximise impact and build momentum ahead of release.

Initial Concepts

Final roll-out

Client

  • Isuzu UK

Deliverables

  • Brand Awareness
  • Brand Governance
  • Brand Identity
  • Digital Marketing
  • Event Identity
  • Film Production
  • Literature
  • Motion Animation 
  • Presentation
  • Product & Service marketing
  • Social Media
  • Strategic Positioning

Additional Credits

  • N/A

Our Projects
See all work

Ecolab
XPENG
Subaru UK