The change

Chester Zoo lives and breathes conservation. Strategic partnerships are crucial to delivering that purpose, collectively generating the revenue and value to create a sustainable future in which nature survives and thrives.

We reviewed existing marketing materials and held Q&A sessions with the partnerships team to understand their broad portfolio of partners and shared ambitions.

Offering a fresh perspective, we then designed a flexible master toolkit with a clear proposition and sharper, more consistent messaging.

A new introductory presentation and film also now give the team a single source of truth – making it easier to tailor the Chester Zoo story, communicate to different audiences and turn partnership opportunities into positive progress.

A gazette and bird on it with overlay text saying: Scratch our back + We'll scratch yours
A close-up photograph of a pair of Derbyan parakeets perched together on a branch, framed by stylised teal petal motifs around the borders.
A campaign graphic for Chester Zoo featuring a vibrant red songbird perched on a green tropical plant stem beside a bright yellow plus symbol.
A fanned stack of printed landscape corporate partnership brochures for Chester Zoo resting on dry grass, featuring a rhinoceros and the headline "HELP LIFE + BUSINESS THRIVE."
A corporate partnership promotional poster for Chester Zoo featuring an orange clownfish resting in an anemone on a seabed, overlaid with bold typography reading "HELP LIFE + BUSINESS THRIVE".
A corporate partnership promotional graphic for Chester Zoo featuring a honeybee pollinating a sunflower, surrounded by orange floral silhouettes and white typography reading "FEEDING WILD ANIMALS + WORLD RESEARCH".
A outdoor poster sign displayed on a paved walkway in a leafy park, featuring a Chester Zoo advertisement with a clownfish in an anemone and the text "Let's shape the world where LIFE + BUSINESS thrive together".
A social media carousel campaign mock-up for Chester Zoo displayed on a smartphone screen against a dark green background, featuring connected square post cards showcasing wildlife photography and partnership messaging.
A corporate partnership graphic for Chester Zoo featuring a honeybee gathering nectar from a bright sunflower, overlaid with yellow and white text reading "Let's shape the world where LIFE + BUSINESS thrive together".
A B2B campaign advertisement graphic for Chester Zoo featuring a gloved hand holding a small green lizard, overlaid with bold typography reading "HELP LIFE + BUSINESS THRIVE".
A branding design diagram illustrating the evolution of the plus symbol icon from a generic medical cross to a custom brand mark against a light grey background.
A campaign landscape graphic for Chester Zoo featuring a child wearing a giraffe headband looking up at a green chameleon, separated by dark green geometric shapes and bold text reading "THINK YOU KNOW US?"

Client

  • Chester Zoo

Deliverables

  • Brand proposition
  • Partnership Film
  • PowerPoint Deck

Additional Credits

  • N/A

Our Projects
See all work

Ecolab
Isuzu UK
XPENG