The change

 

Hygiene innovator, Ecolab, is continually pushing boundaries to create new and improved products, and its latest innovation, Maxx Synbiotic, is no different.  With impressive performance and significant environment benefits it upholds and reinforces Ecolab’s commitment to ‘protecting what’s vital’.

Our campaign uses the ‘Activated circle’ as a key visual to represent the continuous cleaning action made possible by Maxx Synbiotic. This standout visual created continuity and distinction across all media, generating significant media attention and heightened customer interest ahead of the official launch in September.

It was an honour to partner with Ecolab in launching their groundbreaking Maxx Synbiotic product line – an ingenious patented formulation that uniquely combines probiotics and prebiotics. The success of this launch stemmed from marrying a powerful concept with distinctive design elements, all communicated with simplicity and precision.

Jo Green, Group Director, Client Services

Why it matters

30 k

Visitors from over 143 countries attended the launch at industry event Interclean in 2024

13 Languages

Translated into 13 languages and launched to approx. 500 Ecolab Europe colleagues successfully

Client

  • Ecolab

Deliverables

  • Communications Planning
  • Presentation
  • Product & Service marketing
  • Social Media
  • Strategic Consultancy
  • Value Proposition

Additional Credits

  • N/A

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