The change

Subaru has always had strong links to the outdoors, but this campaign marked a shift from connection to commitment, demonstrating the impact a purposeful partnership can achieve.

In collaboration with the RHS, the brand aimed to raise awareness of the UK’s temperate rainforests, one of the country’s most at-risk and neglected ecosystems, through an award-winning immersive installation at the RHS Hampton Court Palace Festival.

Our goal was to create a launch campaign that would reveal the partnership and bring the Subaru Cocoon Garden to life digitally, generating excitement among ticket holders, encouraging conversation, driving engagement among those viewing the garden remotely, and highlighting Subaru’s environmental values.

A 3D landscape rendering of a secluded circular garden island surrounded by a reflecting pool, featuring tall birch and pine trees, pink foxgloves, and a wooden walkway.
A close-up shot of a designer using a silver mechanical pencil to sketch layout wireframes and concept notes on paper.
An ink sketch on brown paper depicting a curved brick structure labelled "COCOON," topped with vertical timber slats and surrounded by trees.
A coloured pencil and ink architectural sketch of a planted stone wall featuring ferns, vines, tall purple flower spikes, and handwritten annotations.
A designer placing delicate paper elements onto a layered 3D paper model of a garden concept.
Teo colleagues discussing creative work. Pointing and looking at the laptop which is showing the artwork
build up gif of Subaru and RHS event wall stand creation
Smartphone mock ups displaying Instagram Stories for Subaru UK’s RHS Flower Show campaign, featuring garden concept visuals and a ticket giveaway.
An angled smartphone mock up floating against a backdrop of soft-focus foxgloves and birch foliage. The screen shows a mobile web page featuring garden concept renders, a blue Subaru crossover SUV, event partnership text, and a blue call-to-action button.
A ticket mock up for the RHS Hampton Court Palace Garden Festival featuring RHS and Subaru co-branding.
An angled silver MacBook Pro mock up framed by wildflowers and greenery against a clean white background. The screen displays the Subaru website featuring the headline "Designed around you," a blue Subaru Solterra SUV set in a natural landscape, and a bright blue "Discover more" call-to-action button.
A 3D architectural rendering showing nested oval archways framing a lush woodland garden with silver birch trees and rockwork.
A 3D architectural rendering featuring the blue Subaru emblem integrated into a natural garden installation with silver birch trees and rockwork.

It was great for us to work on something so purpose-driven, and so well connected to the brand. Rarely do automotive campaigns not put the vehicle front and centre, but here we could embrace nature and all its beautiful details…Inspired by the curved shapes of the garden design, and of the Subaru logo itself, we loved creating this campaign and seeing the project truly come to life.

Sophie Dickens, Account Director
Subaru and RHS award winning Cacoon Garden
A sunlit garden setup featuring modern dark chairs and a side table displaying RHS Flower Show award plaques and glass trophies beneath silver birch trees.
sunlit show garden featuring a water feature, dark wooden stepping decks, lush woodland planting, and a modern white Subaru Solterra SUV in the background.
Subaru white Solterra at RHS garden show

Client

  • Subaru UK

Deliverables

  • Digital Marketing
  • Motion Animation 
  • Multi-channel Campaigns
  • Social Media
  • Website Design

Additional Credits

  • N/A

Our Projects
See all work

Ecolab
Isuzu UK
XPENG