The change

We brought Ecolab laundry technology together with the football powerhouse that is Manchester United, to not only reach a wider B2B audience, but millions of Manchester United fans too – going behind the scenes to put the spotlight on clean football kits and the people behind them.

Buckets of northern charm, a slick integrated social campaign, and a sprinkling of celebrity glamour later and we had ourselves a campaign. One that raised the profile of a B2B brand, best known for its hygiene products, into the wider world for the first time.

Please note, the partnership with Ecolab and Manchester United has now come to an end. This page is in reference to a campaign that ran between 2020 and 2022.

With this campaign, we wanted to find an authentic way to bring to life the untold story of the background staff. We have rolled-out in a short timeframe a compelling story that unveiled to fans what happens behind the scenes of the Club they love.

Laetitia Tettamanti – Senior Communications Manager, Ecolab

By working with the former kitman and showcasing the B2B solutions we deliver, we have successfully engaged fans and created pride in our salesforce. It was Manchester United’s most engaging commercial post on LinkedIn.

Laetitia Tettamanti – Senior Communications Manager, Ecolab

Why it matters

3.6 m

Fan Impressions

2 k

Likes on Linkedin, Manchester United's most engaging commercial post

Client

  • Ecolab

Deliverables

  • Art Direction
  • Colleague Engagement
  • Concept Development
  • Film Production
  • Internal Communications
  • Motion Animation 
  • Multi-channel Campaigns
  • Partnership Activation
  • Social Media

Additional Credits

  • Boardwalk Studios

Our Projects
See all work

XPENG
Subaru UK
Isuzu UK