Element
ONE Alliance merging two brands into one
The change
Leading testing, inspection, and certification (TIC) company Element acquired its biggest competitor – not only making it the largest acquisition in this space, but making Element the fastest growing TIC company globally.
We promoted the transition by introducing a neutral brand called ONE Alliance, delivering a full 360 campaign over 18 months. From films and presentations, to emails, posters, and merch, we made sure the world knew about this new force in TIC, and beyond.
Why it matters
18
month
Integration programme
5.2
%
Growth post acquisition
Client
- Element
Deliverables
- Art Direction
- Brand Identity
- Brand Narrative & Storytelling
- Colleague Engagement
- Communications Planning
- Digital Marketing
- Events
- Film Production
- Internal Communications
- Literature
- Motion Animation
- Multi-channel Campaigns
- Strategic Consultancy
- Website Design
- Website Development
Additional Credits
- Photographer: Mat Wright
- Resourcebase