Isuzu: Driven to Do
From workers to doers: launching the next Isuzu
The change
Traditionally known for being the workhorse of pick-up trucks, Isuzu expanded its range with the launch of the All-New Isuzu D-Max. And with it, opened up its offering to everyday adventure-bound drivers.
Our challenge was to make them see the All-New Isuzu as the truck that lets them do what they want to do. So we created a campaign that did just that. From dawn to-dusk farmers to weekend-warrior mountain bikers, Isuzu became the truck for anyone ‘driven to do’.
Why it matters
152
%
Organic social engagement increased
9.4
m
TV advert impressions over 3 months
Client
- Isuzu UK
Deliverables
- Brand Narrative & Storytelling
- Digital Marketing
- Event Identity
- Film Production
- Literature
- Motion Animation
- Multi-channel Campaigns
- Product & Service marketing
- Social Media
- Strategic Consultancy
- Strategic Positioning
Additional Credits
- Illustrator