The change

In 2024 PDG, a leading provider of aerial platform support and infrastructure services in the UK and Ireland faced an important challenge; it needed to reposition itself for a new audience, moving ‘beyond helicopters’ to focus on the ‘outcomes’ of its work. With an impressive roster of clients including critical national infrastructure, major engineering corporations and safety regulators, PDG’s proposition needed updating to accurately and appropriately reflect the vitally important work they did.

 

We developed a new brand value proposition for PDG: “Infrastructure Solutions for a Complex World” and recommended a bold new approach to creative, cutting through the competitor noise to deliver clearly articulated propositions for every audience.

Launching the work in the form of refreshed brand guidelines, a new website, and a renewed social media presence, this new look has since been integrated across all customer touchpoints to strengthen PDG’s growth and market presence.

A stacked print mock up displaying the cover of the PDG Aviation Services Information Memorandum brochure.
A business card mock up showing the front and back corporate stationery design for a PDG Aviation Services executive.
Three smartphone mock ups showing a social media campaign grid for PDG Aviation Services highlighting Infrastructure, Environmental, and Survey services.
A laptop mock up set against a stark dark background. The screen displays the responsive homepage design for PDG Aviation Services, featuring a bold hero section titled "RAIL INFRASTRUCTURE INSPECTION" paired with aerial imagery of a survey helicopter over a forested railway, followed by clean content sections highlighting aerial services and safety standards.
A high-angle product mock up of an open multi-page marketing brochure set against a neutral grey studio background. The left page displays vibrant green graphic elements with bold typography reading "RENEWABLE ENERGY INFRASTRUCTURE" under the PDG Aviation Services logo, while the right page features a full-bleed aerial photograph of a large wind turbine standing above a lush green forest with a helicopter in flight nearby.

The 438 team have done a fantastic job in giving our brand a much needed creative and strategic refresh. From guiding us through the value proposition to revitalising our website, they’ve positioned PDG at the forefront of national aviation services that has allowed us to communicate a much more comprehensive service offering to our customers.

Jason Keith, Commercial Director
A printed brand identity book mock up spread open on a light grey background. The left page highlights an "OUR VOICE" section with white typography over a magenta-tinted photograph of wind turbines, while the right page displays the logo specifications and icon variants for PDG Aviation Services in dark red, grey, and black colourways.
PDG Aviation Services logo on textured paper
A brand hero graphic depicting a survey helicopter inspecting electrical transmission lines over rural fields.

Client

  • PDG Aviation Services

Deliverables

  • Art Direction
  • Brand Guidelines
  • Brand Identity
  • Social Media
  • Value Proposition
  • Website Design

Additional Credits

  • N/A

Our Projects
See all work

Isuzu UK
Ecolab
XPENG